Question 1

What does this cost, and how does it work during the slow months?

Accepted Answer

Two ways to run it. Month-to-month, or annual. Annual gets you December free, plus January and February at half price. Roofing isn't flat year-round, and your bill shouldn't be either. Three slow months priced to match the season. The other nine run full price. Full pricing breakdown is in the video below.

Question 2

How fast does the lead get contacted?

Accepted Answer

Every form-fill lead gets an AI call within 60 seconds — from ads or your site. Speed is what closes the gap between a lead and a booked estimate. After five minutes, the odds of reaching them drop sharply.

Question 3

What happens after hours?

Accepted Answer

62% of leads come in outside business hours. The system keeps running — same 60-second response, same six follow-ups, no gap on nights or weekends. After hours, booked estimates land directly on your company calendar. During business hours, you choose: same automatic booking, or transfer to your team to close the conversation themselves.

Question 4

What happens after the AI call?

Accepted Answer

Two things can happen on that first call. If the homeowner books an estimate, 6 texts go out over the days leading up to the appointment — confirmation, reminders, and prep notes that keep them engaged, home and ready. This is where most no-shows get prevented. Sequence ends when the estimator arrives. If they don't answer or don't book an estimate, 6 texts go out over 7 days — heaviest in the first 48 hours, lighter from there. After that, if the lead goes quiet, you still have the contact info for your own outreach.

Question 5

What if we miss a call?

Accepted Answer

The caller gets an automatic text back within seconds, then 6 more texts over 7 days — written specifically for missed-call recovery, not the same template a form-fill lead would get. Most missed calls are gone the moment they hit voicemail. This one keeps the conversation alive until they answer or opt out.

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