Question 1

What does this cost, and how does it work during the slow months?

Accepted Answer

Two ways to run it. Month-to-month, or annual. Annual gets you December free, plus January and February at half price. Roofing isn't flat year-round, and your bill shouldn't be either. Three slow months priced to match the season. The other nine run full price. Full pricing breakdown is in the video below.

Question 2

How fast does the lead get contacted?

Accepted Answer

Every form-fill lead gets an AI call within 60 seconds — from ads or your site. Speed is what closes the gap between a lead and a booked estimate. After five minutes, the odds of reaching them drop sharply.

Question 3

What happens after hours?

Accepted Answer

62% of leads come in outside business hours. The system keeps running — same 60-second response, same six follow-ups, no gap on nights or weekends. After hours, booked estimates land directly on your company calendar. During business hours, you choose: same automatic booking, or transfer to your team to close the conversation themselves.

Question 4

What happens after the AI call?

Accepted Answer

Two things can happen on that first call. If the homeowner books an estimate, 6 texts go out over the days leading up to the appointment — confirmation, reminders, and prep notes that keep them engaged, home and ready. This is where most no-shows get prevented. Sequence ends when the estimator arrives. If they don't answer or don't book an estimate, 6 texts go out over 7 days — heaviest in the first 48 hours, lighter from there. After that, if the lead goes quiet, you still have the contact info for your own outreach.

Question 5

What if we miss a call?

Accepted Answer

The caller gets an automatic text back within seconds, then 6 more texts over 7 days — written specifically for missed-call recovery, not the same template a form-fill lead would get. Most missed calls are gone the moment they hit voicemail. This one keeps the conversation alive until they answer or opt out.

Select Appointment

Quick Review

What you need for real digital growth:

Parfina